Your brain prefers stories over bullet points
26/Apr/21 Filed in: Communication effectiveness | Storytelling | Inc. | Leadership | Content development
When the world locked down for COVID-19, I attended nearly fifty webinars. The topics ranged from the economic impact of the pandemic to defining an important question: Where have all the insects gone?
In the vast majority of these presentations, speakers simply presented information as a stream of ideas (bullet points) instead of telling stories to put ideas into perspective for the audience. As the author of this Inc. article points out, shopping lists of bullet points engage only a small portion of the brain, making ideas difficult to retain. There is no engagement.
The article points out that ideas put into meaningful context through stories (the how and why of it), is much more enjoyable and memorable for audiences. As the author states: “It’s yet another reason why bullet points shouldn't be the default” for any presentation.
Read the article in Inc.com.