Harvard University Says Slides Are Damaging Your Brand And Your Company

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This article in Forbes magazine suggests that presenters should stop using powerpoint because it may damage a brand.

Citing a study at Harvard, the author points out that in a business scenario, PowerPoint was rated as no better than verbal presentations with no visual aids.

The author says that research found “a more engaging and enjoyable experience for an audience with an oral presentation’s total lack of visual aids.”

By simply not showing slides, research has shown that communication effectiveness can improve by twenty per cent to thirty per cent.

Read the article.