Your brain prefers stories over bullet points

woman leaning on hand, bored
When the world locked down for COVID-19, I attended nearly fifty webinars. The topics ranged from the economic impact of the pandemic to defining an important question: Where have all the insects gone?

In the vast majority of these presentations, speakers simply presented information as a stream of ideas (bullet points) instead of telling stories to put ideas into perspective for the audience. As the author of this Inc. article points out, shopping lists of bullet points engage only a small portion of the brain, making ideas difficult to retain. There is no engagement.

The article points out that ideas put into meaningful context through stories (the how and why of it), is much more enjoyable and memorable for audiences. As the author states: “It’s yet another reason why bullet points shouldn't be the default” for any presentation.

Read the article in Inc.com.
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How to eliminate PowerPoint, even if you’re not Jeff Bezos

Tens of millions of PowerPoint presentations are delivered daily around the world. Geoffrey James, author of this article in Inc., makes the point that “almost all of them are productivity toilets” that waste precious time.

Read the Inc. article.

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Elon Musk and Jeff Bezos banned PowerPoint. Here’s why.

Both Mr. Musk and Mr. Bezos understand that the most effective way to communicate is to separate reading from listening. If effective communication is important to effective decision-making, should other organizations follow their lead?

Read the Inc. article.

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