A workshop for groups of spokespeople
Up to six participants

Spokesperson in a media training scrum in Toronto
The one-day version of At Ease With the Media provides a level of preparation and a learning experience that simply cannot be matched by any other program on the market.

Ideally, each participant is interviewed four times, twice for the needs of print journalists and twice for broadcast. More practice equals more confidence for spokespeople and better outcomes for their organization.

This can be accomplished with up to six participants. There truly is no substitute for practice in preparing spokespeople to get it right when the spotlight’s on.

Please feel free to examine the outline below. If you have groups of spokespeople that need training, contact Eric.

He’d love to put your spokespeople At Ease With the Media.



9:00 a.m. - 9:15 a.m.
Introduction, which includes outcomes for the day.

9:15 a.m. - 9:30 a.m.
Description of needs of print reporters, including two brief interactive exercises.

9:30 a.m. - 10:30 a.m.
First round of print interviews, in which participants learn to pause, answer the question and stop talking. Each interview is recorded; feedback is provided.

10:30 a.m. - 10:45 a.m.
Short break.

10:45 a.m. - 11:15 a.m.
First round of print interviews concludes.

11:15 a.m. - 12:00 noon
Participants are provided with a model and process for preparing themselves and their messages for the remainder of interviews.

12:00 noon - 12:45 p.m.
Lunch break.

12:45 p.m. - 2:00 p.m.
Second round of print interviews, in which the first step is built upon and participants learn to pick appropriate moments in which to “weave in” not “drive home” messages. Interviews are recorded and played back. Feedback is provided.

2:00 p.m. - 2:15 p.m.
Discussion of approach for sound bites, in which participants to pause, answer and restate the question (or vice-versa), weave in a message and stop talking.

2:15 p.m. - 2:30 p.m.
Short break.

2:30 p.m. - 3:15 p.m.
Videotape practice for sound bite interviews.

3:15 p.m. - 4:15 p.m.
Live interview practice with video feedback.

4:15 p.m. - 4:30 p.m.
Wrap-up and conclusion.

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