The Successful Presenter
Presentation insights to help you
inform, educate, influence and persuade

The Successful Presenter gathers articles, provides insights

A microphone alone in front of a crowd, waiting for a speaker.
Whether presentations are delivered in the room or via Zoom, The Successful Presenter what you need to inform, educate, influence or persuade any audience.

The blog gathers and creates articles that examine content, visuals, questions, gestures and other issues relevant to the goal of communicating more effectively during all types of presentations.

Feel free to look around. By applying the ideas here, you will become a better communicator and, by extension, a better presenter.
Read more about The Successful Communicator

Book encourages less presentation, more conversation

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Whether a presentation is delivered in the room or via Zoom, a new book is encouraging presenters to embrace more conversation and less presentation if the goal is to have ideas understood, retained and acted upon by the audience.

One Bucket at a Time is endorsed by one of the world’s leading cognitive scientists, who says that author “Eric Bergman’s techniques are a window to the future of this important human activity.”

One Bucket at a Time is available from Amazon, Kindle and Apple Books.
Read more about One Bucket at a Time ...

Looking to improve presentation effectiveness by 30%?

Digital projector closeup on the lengs.
The goal of any presentation should be to be as memorable as possible—to lodge as much information as possible in the long-term memory of those attending.

Put another way, presentation effectiveness is best be measured by what the audience retains, not what was said or shown. The research is clear. By shutting off the projector, you can increase what the audience remembers by up to 30 per cent.
Learn how to improve presentation effectiveness ...

If you’re showing PowerPoint, you’re missing the point

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This review of One Bucket at a Time, by Jay Robb of The Hamilton Spectator, makes the case that “there’s only one good reason to bring us together for a meeting on Zoom or in a room.

“Showing us PowerPoint decks isn’t it.”

Click this link to read the full review.

And, of course, One Bucket at a Time is available from Amazon, Kindle and Apple Books.
If your goal is to get the point ...

Your audience is better off turning their backs

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The research is unequivocally clear. As humans, we cannot read and listen at the same time. When we attempt to do both, we get nothing from either.

As we’ll explore in this article, even the simplest slides overload working memory. When your audience attempts to listen and follow along, they understand and retain less than if they either read. Or listen.

In other words, they will understand and retain more if they turn their back on your slides and simply listen to your presentation.
Learn more to become more effective ...

Take the 5-minute slide effectiveness challenge

This five-minute challenge will help you understand the importance of separating the written word from the spoken. It also underscores the importance of simply shutting off the projector and delivering your bullet points without showing them to the audience.

By simply shutting off the projector and delivering the presentation, it’s possible to improve how much the audience retains by up to 30 per cent.
Take the challenge ...

How Steve Jobs "did it"

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Much has been made about Steve Jobs’ presentation skills. But how did he really “do it?” This article explores Mr. Jobs’ ability to use presentations strategically, and effectively.

This is the first of four articles on the use of presentations in the technical industry, particularly where presentations are an important part of a marketing initiative to get developers using more of a company’s products and services.

The next three articles will review presentations by technical experts and marketers trying to influence a similar audience.
Learn more about what made Steve Jobs effective ...

The ten-pushup rule improves communication

Fit male doing a pushup while looking into the camera.
During training sessions, I use a tongue-in-cheek tool I call the ten-pushup rule.

This technique has never failed to improve someone’s ability to: a) listen to the question being asked and b) answer the question clearly and concisely.

It is a technique that should be brought to all presentations. It is also something to keep in mind whenever we’re answering questions in our personal or professional lives.
Learn more about the ten-pushup rule ...

Presentation content that almost develops itself

Blue and white cover of The Presenter
The Presenter’s Toolbox provides a step-by-step guide to developing clear, compelling content for any speech, lecture or presentation.

The Toolbox quickly and efficiently guides you through a critical thinking process. You’ll answer a number of questions and fill in some blanks. By the time you reach tool number nine, the basic presentation framework, you’ll be able to clearly define your entire presentation in six to eight sentences. Your story for that audience will have a clear beginning, middle and end.

Additional tools will guide you through expanding that story to fit the time frame available. You won’t over-prepare. And there is also guidance on ensuring that slides, if necessary, won’t interfere with what you say to the audience.

As you apply the tools, you’ll be guided by a case study, which is based on the need for a new barking dog bylaw in a local municipality. The bylaw enforcement team is preparing a presentation to municipal council with the goal of gaining support to proceed to the next stage of the bylaw development process.

As you work through these tools, and with guidance from the barking dog case, you’ll discover that your content almost develops itself.

The Presenter’s Toolbox is available from Amazon, Kindle and Apple Books.

Presentation advice from Jack the Ripper's walk

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During a trip to London with my family, I had the pleasure of participating in what's known as a Jack the Ripper walk.

At a designated spot overlooking the Tower of London, we met our affable Cockney guide, Pete. He was a character, our Pete, and he would have looked out of place in most boardrooms, training rooms and classrooms.

But the communication skills he demonstrated were exceptional, and should be envied and emulated by anyone who has to prepare and deliver presentations to others.
Learn more about "our Pete" and his presentation skills ...
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