LinkedIn & Amazon Eliminate Slide-Driven Presentations
01December, 2014 Filed in: Presentation Skills | PowerPoint | Visual Aids | Presentation Effectiveness
Two of the business world’s top CEOs—Jeff Bezos at Amazon and Jeff Weiner at LinkedIn—have eliminated slide-driven presentations from their meetings.
During an interview with Charlie Rose, Amazon.com’s CEO talked about why he would take such a seemingly radical step, which not only includes eliminating projected presentations but printed decks as well.
“All of our meetings are structured around six-page memos,” Bezos says, pointing out that this also eliminates bullet points. “When you have to write your ideas out in complete sentences and complete paragraphs, it forces a deeper clarity of thinking.”
Bezos believes that slides make it easy for the presenter but difficult for the audience. As a result, his meetings may start with up to 30 minutes of silence while everyone reads the documents.
The result of separating the written word from the spoken word? “It saves a lot of time,” he points out.
In a blog post, LinkedIn CEO Jeff Weiner points out that “at LinkedIn, we have essentially eliminated the presentation.” Information is sent 24 hours in advance, giving people an opportunity to review it. However, not everyone can find the time, so five to 10 minutes is set aside at the start of the meeting to give everyone time to review the written document.
"Once folks have completed the reading, it’s time to open it up for discussion,” Weiner writes. “There is no presentation.”
The benefit? “You may be pleasantly surprised to see a meeting that had been scheduled for an hour is actually over after 20-30 minutes.”
Are these leaders are on the right track? Absolutely. Cognitive science tells us that humans cannot read and listen at the same time. In fact, trying to do both is absolutely the least effective option and a virtual waste of time—terrible news for the “average” slide-driven presentation delivered in boardrooms, meeting rooms, training rooms and conference halls.
Organizations that wish to regain lost productivity, and to communicate most effectively to make the best decisions, should learn to separate the written word from the spoken word. There is a time to read and a time to discuss. For best results, those times should never, ever be the same time.
Let’s hope more leaders have the courage to follow suit.