You know how difficult it can be to bring busy people together for a full day of training. You also know that half a day may not be enough.
By using the online training program at AtEaseWithTheMedia.com in conjunction with "live" training, you can shorten the time needed for training, and enhance the effectiveness of bringing people together.
Spokespeople complete the modules on their time. They can get the theory in one sitting or over a period of time — at the office, at home, or on the road — wherever they have access to an Internet connection.
Because they gain the theory online, their time is better utilized during training. Sessions quickly focus on practicing for print and broadcast interviews.
Contact us if you’re interested in learning more about how a combination of online and in-person training can benefit your spokespeople and your organization.
Copyright © Eric Bergman All Rights Reserved
￼Eric Bergman, BPA, ABC, APR, MC, has provided media coaching for more than 30 years. His media training program, At Ease With the Media, has helped thousands of spokespeople from five continents manage exchanges with journalists to win-win outcomes, while protecting themselves and their organization.
With the publication of his first book in 2006 by the International Association of Business Communicators (IABC), Media Training With Excellence, he set the standard for a modern, balanced media training approach that offers organizations a clear alternative to the outdated paradigm of staying on message or constantly bridging to messages.
Eric holds a bachelor of professional arts in communication studies from Athabasca University and a two-year diploma in advertising and public relations from Grant MacEwan College. He is an accredited business communicator, an accredited public relations practitioner and a master communicator, which is the highest distinction that can be awarded an IABC member in Canada.
Contact Eric if you’d like to arrange training for your organization.