Experienced, credentialed and effective
Canada’s best media training consultant
Eric prepared his first spokespeople during the summer of 1981 while conducting a media relations campaign to support two student theatre productions, Pal Joey and A Funny Thing Happened on the Way to the Forum. After arranging a series of interviews with journalists, he provided cast and crew with coaching.
Media training and issues management have been Eric's core business for more than 25 years. His media training approach, based on demonstrating transparency and building trust, has helped thousands of spokespeople from six continents manage exchanges with journalists to win-win outcomes.
And his proprietary defensive strategies enable his clients to protect themselves and their organization at all times.
Spokespeople who work with Eric learn to manage exchanges with journalists to win-win outcomes. They seek opportunities to use interviews to support business and communication objectives. They understand how to manage the risk(s) associated with representing their organization. And they gain a new range of communication skills that can impact and improve every aspect of their personal and professional lives.
Contact Eric if you’re interested in putting his unique, effective and proven approach to work for your organization’s spokespeople.
Education and credentials
He is an accredited business communicator (ABC), an accredited public relations practitioner (APR), and a master communicator (MC)—which is the highest distinction that can be bestowed upon a Canadian member of the International Association of Business Communicators (IABC). In 2014, he was named a member of the College of Fellows of the Canadian Public Relations Society (FCPRS).
In his spare time, he spends as much time as possible on the back of his Honda Gold Wing.