As a media training program, At Ease With the Media broke new ground when it was introduced in the early 1990s.

What still makes it ground-breaking? At Ease With the Media teaches spokespeople to manage exchanges with journalists to win-win outcomes.  Spokespeople learn to build effective working relationships with reporters by becoming better communicators — not better wafflers, sidesteppers, obfuscators, evaders, or talking heads as repeaters of key messages.

The program emphasizes strategic outcomes, not just blind repetition of key messages.  It also teaches that the two main priorities of a spokesperson are to protect themselves and the organizations they represent.

In short:  better relationships with reporters, enhanced strategic outcomes and improved risk management.

During the past 15 years, At Ease With the Media has successfully trained thousands of spokespeople in Canada, the United States, Europe and the Caribbean, from the C-Suite to front line responders.

If you're interested in media training for your spokespeople — or preparing them for employee meetings, public forums, or a crisis that's here or just around the corner — don't settle for training that cannot get beyond an outdated paradigm in an information-driven world.

Drop us an e-mail or give us a call. We'd be delighted to put your spokespeople At Ease With the Media.