At Ease With the Media

A modern approach that sets the industry standard

The Best I've Seen

"I've had the privilege of working with Eric Bergman for many years now. He is the best I've seen in my 15 year career and has elevated media training to an entirely new level.

"He custom tailors each session to his audience, learns your business and has led an international movement away from the flawed strategy of 'staying on message' that erodes credibility.

"He literally wrote the book on media relations best practices and had the vision to guide our industry towards a new era of trust, collaboration and relationship building long before social media had arrived."

Heath Applebaum, MCM, ABC
Director of Communications
Mastercard Canada

As a media training program, At Ease With the Media broke new ground when it was introduced in the early 1990s. It is still setting the industry standard today.

Unlike “traditional” media training, which teaches spokespeople to blindly repeat key messages regardless of the question asked, At Ease With the Media teaches spokespeople to manage exchanges with journalists to win-win outcomes. They learn to build effective working relationships with reporters by becoming better communicators — not better wafflers, sidesteppers, obfuscators, evaders, or talking heads as mindless repeaters of messages.

At Ease With the Media -- Media Training Booklet

The program emphasizes strategic outcomes, not repetitive inputs. The result? Better relationships with reporters. Improved strategic outcomes. Enhanced risk management.

At Ease With the Media has successfully trained thousands of spokespeople in Canada, the United States, Europe and the Caribbean, from the C-Suite to front line responders.

If you're interested in media training for your spokespeople — or preparing them for employee meetings, public forums, or a crisis that's here or just around the corner — choose the industry leader.

Contact us. We'd be delighted to put your spokespeople At Ease With the Media.